Expert： Zhang Xizhe is not a bad thing even if he sits on the benchvvejawm
Expert: Zhang Xizhe is not a bad thing even if he sits on the bench
Chinese player Zhang Xizhe hasn’t been able to play since he moved to Bundesliga. Recently, he entered the roster for two consecutive weeks but was questioned by foreign media. He was added to the roster because of the high salary in the team. The last Bundesliga this weekendThe round is his last chance to fight for appearance.In fact, Zhang Xizhe’s model is not the first time in the history of Chinese players studying abroad, when Ke Jian sent Li Weifeng to Everton.And this way of capital to help players stay abroad, the choice of the club and the timing of the transfer is very important, otherwise blind willfulness only wants to send people out, the result will not promote seedlings, which is really hard to say.张稀哲 除了把球员送出去之外，中国资本最近在欧洲球坛还屡有动作：以往名不见经传的德普科技和拥有近百年历史的法国索肖俱乐部传出婚讯；北京合力万盛Announced the acquisition of the Dutch first-class team The Hague; even Serie A traditional giant AC Milan has a relationship with Chinese capital; not to mention Chinese fans crowdfunding La Liga Eval and Wang Jianlin to invest in Atletico Madrid at the beginning of the year. In fact, it is a clear trend in recent years for Chinese capital to pay more and more attention to football, but in this case, the question arises: how to spend money to be reasonable, not the wrongdoer?The company that runs Zhang Xizhe is very famous in Europe. Zhang Xizhe’s landing in the Bundesliga is basically the same as that of his predecessor Shao Jiayi. What people value more is the vast market in China. Of course, the players themselves must also have certain capabilities.Zhang Xizhe moved to Wolfsburg with the help of capital but sat on the bench. Is it a waste or an improvement? Bai Zhibiao: To be honest, Zhang Xizhe was expecting a bench when he arrived in Wolfsburg.From the first day Zhang Xizhe was photographed in Wolfsburg, there has been one word that has always been with him: business strategy.That’s right, whether it’s the original German Thomas Brokerage company that Zhang Xiangzhe met, or the Wolfsburg club that was decided to introduce, it is the commercial value behind Chinese players.However, for Zhang Xizhe, it is not a bad thing to play even if there is no ball. At least he is not only well-known in Beijing or China, but also a top-ranked overseas returnee in the future. Hu Lijun: Not playing the ball is bad for the players-this kind of argument is a little one-sided.I think that in the Bundesliga team training, the ideas and concepts are completely different from the domestic, even if the team’s teaching game is beneficial to our players.In that football environment, players can really improve in all directions.Domestically, we are also actively sending talents with potential overseas, such as Wanda and Evergrande selecting small players to send to Europe, in order to let them further study in that environment. Jin Shan: In terms of playing time, Zhang Xizhe undoubtedly did not achieve the desired exercise effect. After all, training and competition are very different.However, I also agree that he can still be improved, at least the vision is different.The company that runs him to Germany is well-known in Europe. It is said that the company’s general manager Thomas is not only a broker for major German internationals such as Neuer, but also has rich experience in operating Asian players to Germany, and has formed a relatively completeMany young Asian players with excellent conditions will become the targets of their attention. This work has been carried out for about 20 years. Zheng Dashi, Kagawa Shinji, Okazaki Shinji, Uchida Uchida, Gaoyuan Naotai are all thisThe company operates into the Bundesliga.Therefore, as long as Zhang Xizhe works hard, he will definitely have more opportunities to be paid attention to by European high-level leagues than at home.China’s capital is getting more and more confident, but it can’t just be spent without making money. Today’s football is a common phenomenon.From the time when the wealthy Russian businessman Abu brought huge amounts of money to Chelsea and the American Glazer to control Manchester United, now Wang Jianlin has been rumored to buy 20% of Atletico Madrid and eyebrows with AC Milan. Football is not just a sports project, but also a capital-operated business.project.Abu’s main business is oil, and Wang Jianlin’s main business is real estate. What are they involved in football? Hu Lijun: The purpose of capital intervention is very clear, which is to chase profits. In this process, it will choose the way and way that it thinks reasonable.It doesn’t matter that investing in European clubs does not make money. I don’t think it’s true.If Chinese rich businessmen choose European clubs to lose money, then choose domestic clubs to make less money, so why is there so much capital coming in?This shows a problem, and most of them have marginal benefits.In fact, from the perspective of investment environment, whether investing in European clubs or domestic clubs, these capitals are not directly profitable from football, but they see the special effects of football and even sports.Always choose a suitable angle to enter the market. Sports is actually a very good channel. It has a positive and positive image and can be accepted from the top to the grassroots.In fact, the profitability of the sports sector in terms of resource allocation is worse than other aspects, but many businesses still choose sports, that is for indirect value.It seems that professional teams are still valuable, and there is a lot of room for added value.Of course, capital intervention is the same as investment. There are always times when the vision is unclear, such as when the selected team is relegated, then this investment will undoubtedly depreciate.This is the same as investing in China, and it is normal in the course of capital operation. Jin Shan: It should be said that the capital’s involvement in football has its own plans, certainly not pure ideas.Abu’s acquisition of Chelsea at the time was because the risk of money remaining in the country was relatively high in the context of Russia’s elimination of oligarchs’ political participation.Whether Wanda buys Atletico Madrid shares or cooperates with AC Milan, I think in addition to the football factor, there should be commercial expansion considerations.In the past, Chinese capital was only small money in the eyes of mainstream European clubs. It is possible for Chinese capital to acquire small stakes in the club and become sponsors, but it can rarely intervene at the top of the European football world.However, as China’s economy continues to rise, the Middle East and American gold owners of European clubs have encountered these and other problems, and the cooperation between the two has become logical. Bai Zhibiao: Football and sports have never been singular in function. Those who manipulate capital do not rule out that they particularly like football, but more of it regards football as a commercial project or even a political project.For example, Abu traveled far away from the UK, operating Chelsea to increase capital while also staying away from Russian politics.When the overall European economy is sluggish, the entry of powerful Chinese capital will naturally be normal.If Chinese capital has the right to speak, it will do no harm to the players to stay abroad. When Wang Jianlin and others have set foot in the European football market, apart from a few of the domestic clubs in China, they can achieve a balance of income and expenditure.News.In addition, the women’s football, which has always been placed high hopes, the league is intermittent, the game system swings between home and away and the game system, and the team’s income is pitifully small.Why can’t Chinese tyrants devote themselves to domestic football?After Chinese capital sets foot in the European football market, will it have some impact on Chinese football? Bai Zhibiao: Strictly speaking, the domestic football market cannot be called a true professional football, and the football industry is not yet formed. For the local tyrants who are pursuing the transformation of capital interests, it is naturally not easy to say that they love you.The most typical example is Wanda, which has a close relationship with Chinese football. Before 2000, Dalian Wanda has been the benchmark of Chinese professional clubs. Wanda dynasty rehabilitation people are looking up today.But in 2000, Wanda withdrew from Chinese football because of the poor league environment.In recent years, although Wanda has no less than three years of capital injection of 5 trillion in Chinese football feats, but has not been deeply involved in the Chinese professional league, but turned its attention to Atletico Madrid, AC Milan. Hu Lijun: Actually, whether to invest in the country or abroad depends entirely on the investor’s individual market analysis, and is directly related to the development strategy of the enterprise. It cannot be simply defined as keen to invest abroad.In fact, current economic growth can also affect the domestic market well after investing abroad, which is a favorable option for capital.As far as football is concerned, after Chinese capital has the right to speak in European clubs, I want to benefit Chinese players from playing in Europe without any harm.Therefore, Chinese capital set foot in European football, and indirectly opened up a channel for domestic football to replace the European league.Of course, in order to retain these capitals in China, it is necessary for domestic alliances to be more regulated, and to be more rationally supported in terms of industry and systems, and more in line with market laws. Jin Shan: I agree with Mr. Hu. In fact, the domestic capital invested abroad is only Wanda Group, and the cost of investing in Atletico Madrid is not as great as the value of Guangzhou Evergrande (the official Weibo of the club).From the established budget, investing abroad is definitely better than domestic.But investment depends on growth. The European football industry has reached a very high level. La Liga, Serie A, and the English Premier League are already in a highly mature period, with limited upside.China, as an emerging market, is actually cheaper. As far as football is concerned, it can be described as entering a golden era. The State Council’s Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption and the “Overall Plan for the Reform and Development of China’s Football” have accelerated.From the Chinese Super League to campus football, there has been a strong upward trend.I believe that sooner or later there will be a boom in Chinese football investment.
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